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PORSCHE TAYCAN
CEE LAUNCH

Porsche launches it’s first all-electric vehicle, Taycan.

2019_LIVE EVENT

In a dynamic event combining the fields of technology and art, the automaker Porsche launched it’s new model Taycan, an all-electric vehicle. In the high profile event, Porsche invited selected professional and lifestyle media figures, including bloggers and influencers, along with VIP customers from a total of 26 markets to a high voltage testing laboratory in Prague.

The whole event was conceived for the participant as a journey through time, a journey through movement and energy: from retro cabaret buses to the use of the latest technologies in the cutting edge laboratory in Prague. The agency team together with the theater company Cirk LaPutyka prepared a feature program in a total of three thematic halls, which was a great success and immediate hit on social media.

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The name “Taycan” roughly translates from Turkish as “lively young horse” in reference to the steed of the Stuttgart coat of arms on the Porsche crest.

#TaycanPrague

Launch Control from 0–100 km/h in 2.8 seconds.

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CONCEPT VISUALISATIONSMART PRODUCTION

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CREATORS

LIVE EVENT | 14. 11. 2019 AT EGU HV LABORATORY, PRAGUE

AGENCY: Renegädz CREATIVITY: Cirk La Putyka ART DIRECTOR: Rostislav Novák jr. SET DESIGN: Martin Chocholoušek, Pavla Kamanová PROJECT MANAGERS: Michal Sikora, Ivan Kubál TECHNICAL DIRECTOR: Josef Ženíšek (SMART Production) LIGHT DESIGN: Lukáš Patzenhauer, Jiří Maleňák SOUND DESIGN: Jan Středa COSTUME DESIGN: Kristína Zaveská VIDEOMAPPING: XLAB Realtime CZ

In five minutes, the vehicle can be charged to enable a range of up to 100km.

CAST

Justin Svoboda, Lukáš Bláha, Andrej Lyga, Jiří Kohout, Zbyněk Šporc, Michaela Stará, Jan Jirák, Kristína Martanovičová, Bára Halčáková, Jana Maroušková, Johana Pocková, Tina Afiyan Breiová, Lukáš Bernáth, Kristián Mensa, Zuzana Havrlantová, Kurtis Garcia, Ricardo Castaneyra, Luke Thomas, Vincent Bruyninckx, Vejde Grind, Aino Savolainen, Mikail Karahan, Joel Arthur Roxendal, Luuk Isidoor Brantjes, Karl Ludwig Wiberg, Walter Berndtsson

MUSICIANS

Jan Balcar, Andrej Rády, Iby Pop, Veronika Linhartová, Kateřina Göttlichová, Ondřej Pomajsl, Michal Šťulík, Jan Kletenský, Šimon Marek, Roman Petrov, Libor Vilímec, Peter Mojzeš, Ilia Chernoklinov